Members

About the founding members of the TV Data Initiative

Blockgraph is the only Identity Operating System (IDoS) purpose-built for the convergent TV advertising industry, ensuring the highest levels of control, quality and security for data owners. Blockgraph’s peer-to-peer identity and data confidentiality infrastructure provides a common syntax for companies to confidently and securely interchange household identifiers (IDs) and audiences, enabling participants to retain full control and ownership of their data while adhering to their customer privacy requirements.  Blockgraph’s IDoS empowers brands to quickly and accurately find, reach, and measure audiences across TV screens throughout the connected home. Blockgraph is industry-owned and maintains a rigorous commitment to creating a better, safer, and more efficient advertising and identity ecosystem for all participants. Blockgraph was founded by three of the largest media and video distribution companies in the world: Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS Inc.  For more information, please visit Blockgraph www.blockgraph.co.


DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and SLING TV. Through innovative platforms like addressable and programmatic, viewer measurement tools and access to custom audiences on DISH and SLING TV, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns. Visit www.media.dish.com.


Eyeota is an audience technology platform that enables the intelligent use of data. We work with marketers, data owners, and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organizations can make smarter business decisions, understand customers and enrich marketing strategies. Eyeota was founded in 2010 and operates in Europe, Asia, Australia, and the Americas.


MadHive is an enterprise software platform that powers modern media. MadHive’s platform provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage MadHive’s next-generation cryptography to prevent fraud and increase margins, and broadcast giants that rely on the platform to power their linear reach extension offerings. For more information visit www.madhive.com.


Transunion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the ecosystem. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.® TransUnion’s audience and identity solutions are designed with the connected consumer in mind. With an accurate and comprehensive identity graph and people-based technology, we move business forward for marketers and companies that serve them, to enable confident, addressable and personalized consumer experiences. Learn more at www.transunion.com.

 A TransUnion Company, Tru Optik’s identity resolution powers the streaming media advertising ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million U.S. homes enables the world’s leading brands, agencies, media companies and platforms to engage consumers across connected media, including connected TV, streaming audio and cloud-based gaming with unmatched scale, accuracy and privacy compliance. Our Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement. To learn more about Tru Optik visit www.truoptik.com.


TVSquared is the global leader in cross-platform TV ad measurement. Our ADvantage platform empowers thousands of advertisers in more than 75 countries to inform TV media strategies and drive business growth. We measure reach, attribution and outcomes, and help identify the right audiences. TVSquared measures TV how people watch it – across screens and platforms. Learn more at www.tvsquared.com.


VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. Advertisers, agencies and media owners leverage VideoAmp’s privacy-first suite of data and software solutions to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes. VideoAmp measures and optimizes billions in advertising spend each year and is backed by The Raine Group, Ankona Capital and other leading venture capital groups. For more information visit videoamp.com