News Items

Press Release:
TV Data Initiative Announces Expert Advisory Group

New York, August 16th 2021, 8.15am Eastern

TVDI’s Expert Advisory Group of experienced executive leaders from across the industry will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the fast-growing data-driven TV ecosystem.

Press Release:
TV Data Initiative Announces New Member, Magnite

New York, July 22th 2021, 8.15am Eastern

TVDI announced that Magnite, the world’s largest independent sell-side advertising platform, has joined the Initiative and will work with the founding members to unlock the full potential of the new data-driven advanced TV ecosystem in the years ahead.

New York, April 7th 2021

TV’s shift to streaming has allowed the industry to collect a vast amount of data, and that in turn has turned out to be both a blessing and a curse.

A blessing because it’s now much easier to get an exact read on who exactly is watching, when, where and on what device in order to more precisely target and measure advertising.

But a curse, because there are no common standards or definitions for TV data, which, given the number of different players in the space, tends to make using that data about as easy as herding cats.

Fortunately, help is on the way. [READ THE FULL ARTICLE AT TVREV.COM]

Press Release:
Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem

New York, April 7th 2021, 8.15am Eastern

Today, founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry program designed to help the television industry –  advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US.