The Transformation of Television:
Embracing the Era of Addressable TV
Inside the seismic shift to audience-based video advertising.
The media industry has experienced a seismic shift, one that has brought data driven, audience-based buying into the spotlight. The need for solutions that bring brands directly in contact with their most valuable audience has never been more prevalent, and the industry must work together to make addressable TV more accessible for every buyer. In a brand-new research study commissioned with Forrester, nine companies in the addressable TV space have come together to delve into the perceptions and challenges of utilizing addressable TV in the ad buying community.